The History of the Sweatshirt
4 January 2024Origins of the Sweatshirt
The sweatshirt first appeared in 1925 and denoted a collarless, long-sleeved, oversized pullover made of thick, fleecy cotton. The earliest sweatshirts were simple, grey cotton designs, utilitarian gear worn by athletes training for boxing, jogging and gym work. Sweatshirts not only provided warmth but also possessed the functional ability to absorb sweat during exercise.
The sweatshirt evolved to include a zippered front, a 'hoodie', and soon matching sweatpants, creating an ensemble known as the jog-suit, tracksuit, or sweatsuit. It became widely popular in the 1970s along with the jogging craze. Contemporary derivatives included short-sleeved or sleeveless sweatshirts and even sweatshirts.
The Sweatshirt as a Wearable Billboard
The sweatshirt's potential as a portable advertising tool was discovered in the 1960s when U.S. Universities began printing their names on the medium.
For students and parents alike, university names on sweats became the preferred casual attire for exhibiting school pride. The sweatshirt and the T-shirt provided a cheap and effective way of disseminating information on a mass scale. The T-shirt slogan fad of the 70s inevitably moved to sweatshirts, elevating them to become a vehicle for personal expression.
The Coming of Extreme Sports
The rise of extreme sports in the 1980s, such as windsurfing, surfing and skateboarding, injected a new level of 'cool' into the sweatshirt. For windsurfers and surfers, the sweatshirt became a practical component of beachwear, a casual garment that's hardwearing, utilitarian and utterly practical. The sweatshirt provided the apparent solution to quick warmth post-ocean exercise, facilitating drying by absorbing excess water. Today, we have the change-robe poncho as a practical solution for changing and drying at the beach.
Since 1976, Mistral sweatshirts have offered some of the finest quality designs for your ocean sports lifestyle. They are practical, cool, collectable, and forever a favourite, no-fuss, essential casual living garment. Invest in something you'll love and wear repeatedly to become a garment, an old friend, and a comforter.
