In keeping with Mistral's roots of producing quality sportswear and casual apparel since 1976, the iconic watersports brand will soon release its latest SS 2024 line. The St. Tropez apparel line celebrates beach life and casual living, and it is designed with everyone in mind, with a splash of designs that can be worn on and in the water. From men and women to kids, there's something for every member of the family to enjoy. Characterised by understated, timeless, classic colours and styles, branded with flag tag sleeves and, in many cases, M-dot embroidered patches or directly embroidered logos, the Mistral St.Tropez range aims to capture authenticity and elegance and embrace quality materials and time-proven designs.

Design Inspiration

Mistral’s St. Tropez range draws inspiration from iconic French locations, embodying chic, quality, functional, and practical designs that reflect the elegance and laid-back vibe of the French Riviera. Garments include understated, timeless, azure Mediterranean colours and brighter, earthy tones. Each garment is brand-enhanced with Mistral’s iconic M-Dot logo flag tagged on sleeves and embroidered patches discreetly positioned or directly to fabric in larger chest embroidered statements, ensuring authenticity and a sophisticated Bohemian vibe mirror imaging Mistral’s mantra of ‘People of the Ocean’.

Key Features

• Versatile Styles: The line reflects a subtle element of understated athleisure wear and includes high-quality tees and sweatshirts, which are practical for beach volleyball, gym workouts, jogging, and relaxed, casual days. A splash of on and off-water garments also grace the range, suitable for casual water activities such as paddleboarding, kayaking, and swimming.
• Women’s Range: This collection reflects super relaxed designs and loose-fitting raglan-sleeved sweatshirt cuts, including a full zippered jacket-styled design. It also includes heavy cotton drawstring shorts, swim shorts, lightweight leggings, crop tops, tees, exercise tank tops, and bikinis designed for comfort and style.
• Men’s Range: Offers an exciting variety of sweatshirts, including designs with open kangaroo pouch pockets, quarter zips, full zipper fronts, and pullover styles. The classic polo shirt is reimagined with branded buttons and subtle branding touches, crafted from classic piqué knitted fabric. Swim shorts, tees, and jogging shorts also complement the range.
• Children’s Collection: Includes tees, hooded sweatshirts, and swim shorts, ensuring kids can enjoy the stylish and practical designs.
• Fabric: Chosen to reflect specific garment functionality, 100% unbrushed heavyweight 360 g/m2 cotton is used on almost all sweats, jogging shorts and pants. For ultimate warmth and luxury, a blend of 70% cotton and 30% polyester marl yarn is used on light grey sweats, tees and polo shirts. Tees benefit from a 215 g/m2 fabric blend of 94% cotton and 6% elastane, ensuring breathability and a 50% stretch range, horizontally and vertically, providing a classic signature stretch quality. The men’s polo uses a medium-weight 205g/m2 piqué knit fabric blend of 95% cotton and 5% elastane, ensuring breathability and comfort, keeping you comfortable and stylish. The fabric's stretch range, both horizontally and vertically, makes for a highly conforming shape and fit.

Branding

• Subtle and Classy: Branding is tastefully applied with small embroidered M-Dot breast or hem patches and embroidered flag tag branding on sleeves. Sweatshirt designs may feature larger M-dot embroidery logos on the chest, and all tees include a handy locker loop for ease of hanging.

Availability

The Mistral St.Tropez collection will soon be available for purchase directly through Mistral's website. It offers a wide range of stylish apparel for the upcoming season. Stay tuned to embrace the essence of beach life and casual elegance with Mistral’s latest offerings.